Hydrating stain – instead of color that dries out your lips, this color lasts…and nourishes! Naturally Pretty Colors – three shades that are beautiful for all ages, and all skin tones for sheer hydrating color that lasts. Soft Stains are 50% the stain amount of our original stains for a naturally pretty flush of color. This truly innovative gloss stain formula drenches your lips in hydrating butters and oils working together to help condition and nourish lips, minimizing the appearance of lip lines and making your lips appear younger-looking, fresh, and their most beautiful. The best part? These ultra-hydrating glosses are infused with a soft color stain so your gorgeous sheer flush of color lasts!